ROAD JESTER, 2015 ROAD JESTER is an inquiry / archive of “camp typography” prominently featured on food products produced for and sold in Trader Joe’s grocery stores nationwide. Exaggerated ‘branding’ on foodstuffs is commonplace in food retail but TJ’s contrived 'soft-branding’ on hundreds of items which run the cultural gamut appear more excessive than competitors. Zine produced while converting Riso drum colors. 16pg. 5.5" x 8.5". #60 Tan Paper. Red/Orange & Blue/Green Riso Print. Edition of 20. Published June 2015. Sold Out • $3